Enhances college/university reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Extends application offers by selling college mission, values, strengths, and opportunities; completing forms.
Establishes promotional itinerary by studying high school calendars; conferring with high school representatives; developing monthly and weekly calendars; identifying college fairs.
Visits schools and attends recruiting events to present information about school and answer questions of prospective students and their parents; follows up with contacts.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Identifies high school sources by studying college-preparatory programs, educational achievements, and historical enrollments; interviewing high school representatives.
Prepares promotional and admissions reports by collecting, analyzing, and summarizing data and trends.
Avoids legal challenges by complying with Federal and State legal requirements.
Develops student interest by exploring career and educational options with students; screening and interviewing interested students; verifying students' backgrounds and educational accomplishments; conducting parent and guardian meetings and interviews.
Documents actions by completing forms, reports, logs, and records.
Maintains admissions database by entering recruiting data; integrating information.
Develops promotional presentations by collecting, designing, and preparing written and visual materials; writing and coordinating web page content and on-line application forms; contracting for booth design and construction; coordinating physical requirements.

Size of Industry in 2006:	Size of Industry in 2016:
243,000	286,000

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